Adlabs has become the first Indian movie major to tie up with a major European exhibitor to establish a virtual Bollywood presence in Europe. The deal between Adlabs' BIG Cinemas and Pathé Theatres will give India's largest film distributor and exhibitor an outlet for Bollywood and other Indian films in all major cities in The Netherlands. From the article in Economic Times:In the Netherlands, the company will roll out three Big Cinemas screens in Pathé Theaters' existing megaplexes in Amsterdam, Rotterdam and Hague. "Pathé is a perfect fit in our global strategy to bring Indian movies to Europe and other continents. Starting with the Netherlands, we will explore other countries in Europe," says Anil Arjun, CEO of Adlabs Films.While the UK constitutes the largest overseas market for Bollywood and other Indian films, the rest of Europe makes up a significant and under-served share. This virtual presence is a further step in the direction of smart and tactic expansion by Adlabs at a time when most other Indian media companies are retreating or re-grouping.
Pathé Theatres is a part of EuroPalaces movie theatre chain that runs 834 screens in France, Switzerland, Italy and the Netherlands.
Indian distribution houses prefer Pathé for exhibiting their films to cash in on the 7,00,000 Hindi movie fans of Indian, Pakistani, Afghani, Turkish and Moroccan origin.
Here, Hindi movies like Rab Ne Bana Di Jodi, Singh is Kinng, Jodhaa Akbar, Dostana and Om Shanti Om have grossed $130,000-200,000. "We believe that the admissions can be over 400,000 annually. The efforts so far to distribute Indian films can be described as sub-optimal. There are segments the world over where the demand for content is more than the supply, and we believe we can tap into this," adds Mr Arjun.
Meanwhile in the US Adlabs is opening its first purpose re-built multiplex with a high-end luxury five-screen multiplex in a wealthy suburb of Chicago. While Adlabs already has more than 170 screens across the US, these were acquired from different cinema operators, while this is the first one refurbished inside-out to BIG Cinema specification. From The Business Standard:
The multiplex, Big Cinemas-Golf Glen, is located in Niles, Chicago. It will have five screens and a premium lounge. The facility will be digitally connected to Adlabs India, enabling the films to be transferred on fibre optic cable within four to six hours instead of using physical films, a statement issued by the company said.The grand opening will be on 29 May. Wish I was going, but too many other things going on in India right now. I will try to post some photos from the opening party when I get them sent to me.
"The Chicago launch is in keeping with our vision to establish a strong foothold for Big Cinemas worldwide in markets with an appetite for Indian cinema," said Anil Arjun, CEO, Adlabs Films.
"Big Cinemas has a significant presence in the US with 170 screens and accounts for 25 per cent of the box office turnover for Hindi Films and over 65 per cent for Tamil and Telugu films released in the US. This multiplex at Niles, Chicago is part of Big Cinema's strategy to actively promote and ensure better reach of Indian movies," he added.
The multiplex will screen a mix of Hollywood, Indian, Polish and Korean films and will have stadium seating to enable live telecasts of cricket matches and other events.
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2 comments:
I appreciate the labor you have put in developing this blog. Nice and informative.
Adlabs is not being honest they have deceived and blackmailed and bought people in the Netherlands. They have been sewed now and their bank accounts are blocked they are showing films but not earning money as they need to pay parties in the Netherlands.
They used efforts and information from existing distributors signed contracts and with this started by themselves. The tie up with Pathe is not even allowed according to Dutch laws, because it is a misuse of monopoly but with bribing people there they forced into this.
This will not last long.
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