David talks about the international release of M:I:III. Decision to release it in digital took place just three weeks before the opening date. MPEG release but only to 2K. (Why not JPEG?). 106 screens in 11 countries/versions. Previous films released in digital was Shrek 2, shark Tale and Madagascar.
Apparently there were technical compatibility problems that forced Technicolor to drop the JPEG2000 version (aha, that's why). There were also issues with renewing keys. Doing the key re-generation in Los Angeles meant that they lost half a day for Europe. Cost them more to do it digitally and it did not save them any money.
Conclusion: "Production [of DCPs] cannot take place in Los Angeles, but must take place in Europe and regionally." (Amen to that - come to Deluxe Digital Cinema Europe!!). Slide: "The End (see I told you it would be quick)". Anders Gertsen asks about the re-use of hard drives. Yes, there is a process in place. Q from Mike Gubbins: will it change release patterns? Not just yet it seems.
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