Sweden falls for Unique's digital charms

My old colleagues at Unique Digital have done good, very good in fact, to have won the contract to digitise Swedish cinemas in what amounts to the largest digital screen advertising network in the world outside of the US. You can read the full press release on DCinemaToday.com (Unique Digital selected to digitise Swedish cinemas for advertising network):

Unique Digital Ltd. has won the contract to build and operate the digital screen advertising network for Sweden's SF Media, the largest cinema advertising company in the Nordic region. The deal was announced after an 18-month long evaluation of different digital advertising solution systems and providers, which was aimed at selecting the most advanced technical solution available. Unique's system will replace 35mm advertising in the cinemas that are part of SF Media's country-wide exhibitor partnership, with the entire digital network in operation by early 2007. Unique Digital is installing digital advertising in a total of 426 cinema screens. Together with its other installations across Europe the new deployment will make Unique Digital the world's largest independent digital screen advertising operator.

The number of screens may have grown to more than the 426 mentioned above, due to the near collapse of Sweden's second largest exhibitor (Astoria), where SF stepped in and bought/rescued many of the at-risk cinemas.

And a little bird tells me there is yet more news to come from Unique.