The President is coming...in 2K digital

One of the many exciting things about working in India is the chance to get to be part of many 'firsts' and to work with people who are passionate about driving change. One of these people is Rohan Sippy - of the legendary Bollywood Sippy family - who is behind India's first end-to-end feature release: shot on the Viper, released exclusively in 2K and in-between that - yes, you guessed it - mastered and encoded by Adlabs Digital Cinema.

The mockumentary 'The President Is Coming' is releasing next week and we are privileged to have worked with what is not only a first-of-its-kind films, but what also looks like a very funny comedy (judging by the trailer). From Entertainment One India:

The future of Indian cinema is finally here. In a futuristic move, Ramesh Sippy Entertainment (RSE) has decided to release their forthcoming movie The President is Coming, exclusively on the 2K Digital Platform.

This means that no celluloid prints of this film will be distributed in Mumbai and will result in substantial savings on cost of release. The film will have prime show timings in all the screens and there will be no shuttling of prints. RSE is under contract with Scrabble Entertainment to use their wide Digital platform of 2K Digital Screens throughout India. Patrons will experience 2K Digital Image Quality which is the best in the world today.

The President is Coming is an English film and the first ever 'Mockumentary' about new India. It is a comedy about young India's ambitions and aspirations. With a style that is very tongue in cheek, the film takes a look at President George Bush' visit to India in 2006 where he wanted to shake hands with one young Indian under the age of 30.

Find out more about the movie itself from the MySpace page. I look forward to seeing it, not least because it is in English, and I hope you all get a chance to see it too. Maybe even in 2K.