Reliance buys Lowry Digital Images from DTS

I'm absolutely chuffed to pieces that the news is finally official - my new employer Reliance ADAG has acquired DTS Digital Images, better known by its original name Lowry Digital Images.

This is an absolute gem of a company and I was blown away when I saw the work they had done when I visited their facility as part of the EDCF pre-ShoWest tour in March 2007 (see photo above). IMDB has a list of a small selection the films the company has worked on, while there is a dedicated page on Amazon of DVDs that feature work done by Lowry. You can read an (old) interview with John Lowry himself here or a more recent one by Debra Kaufman here.

In hindsight, it was an unfortunate mismatch of expectations when Lowry digital Images was acquired by DTS in 2005, but the new ownership fits perfectly into both what Reliance and Lowry want to achieve. From the press release:

DTS, Inc. today announced that the Company has completed the sale of its Digital Images business to Reliance Big Entertainment Ltd., a member of the Reliance ADA Group of India.

The sale, which closed on April 4 for approximately $7.5 million in cash, marks DTS' exit from the image enhancement and restoration services business.

As my new boss says:

"DTS Digital Images, also popularly known as Lowry Digital Images, enjoys a superb reputation as the premier film imaging and restoration facility. The company fits well with the Digital Services strategy of the Reliance ADA Group in the global media and entertainment space," said Anil Arjun, Senior Vice President of Reliance.

So far none of the Hollywood trades seem to have picked up on it. The best write up so far has come from India's DNA newspaper:

It’s body of work includes over 300 well-known feature films — Casablanca, Singing in the rain, Sunset Boulevard, Indiana Jones trilogy, Star Wars Trilogy, James Bond classics — with output to DVD, 35mm film, digital cinema and Imax.

Industry observers said that this acquisition would help Reliance Big Entertainment to cater to the rapidly growing 3D content market with technology solutions for correction in original stereoscopic footage as well as re-rendering of 2D footage into 3D.

DDI recently provided custom image processing services for New Line Cinema and Walden Media’s Journey to the Centre of the Earth 3D, the world’s first digitally captured stereoscopic live action film shot in digital 3D.

Details on the last job mentioned can be found in a press release here.

Too early to go into details about the company's future, just don't expect Lowry to suddenly become some cheap restoration outsourcing service provider. It will remain the Gold Standard of quality content work in Hollywood and will only grow as part of the Reliance film services family.