See 4K for yourself at Los Angeles' Landmark Westside Pavilion

Marc Cuban's Landmark cinemas gave Sony cause for concearn a year and a half ago when they announced at CES that they had chosen DLP Cinema projectors as the preferred technology, having previously sworn by 4K. They later said that they were still committed to 4K and that committment has been proven with the opening of their new showcase cinema in Los Angeles.

This is what the Hollywood Reporter had to say about it:

The debut of Landmark Theatres' new flagship complex called the Landmark, which opens Friday at Los Angeles' Westside Pavilion, prompts a closer examination of 4K resolution digital cinema, which represents four times the picture information found in today's commonly used 2K digital cinema resolution.

The Landmark opens with three theaters equipped with Sony's SXRD 4K digital cinema projectors. These -- and one at the Landmark-owned NuArt -- represent the only screens in Los Angeles that offer 4K projection for paying audiences.

Landmark already has ordered about 25 4K projectors from Sony, which is the only manufacturer offering 4K digital cinema projectors to theater owners. In addition to Los Angeles, there are installations in Landmark theaters in Atlanta, Boston, Chicago, Dallas, Indianapolis, New York, San Diego, San Francisco, Seattle and Washington. Plans are to also install 4K technology in Baltimore and Denver.

They make a lot about the audience being given the chance to see the 4K quality for themselves, though at present this seems confined to a few trailers and special footage from Sony Pictures, while they wait for films shot using the new 4K cameras. But read to the end of the article and you discover that "The Landmark opens with a total of 12 auditoriums, three with 4K projection, three with Panasonic 2K digital cinema projectors and all 12 with film projectors. "

Never mind that Panasonic don't make 2K projectors in the commonly accepted sense of the word (2048x1080 DLP Cinema chips, as opposed to 1920x1080 standard DLP), it's 35mm that still rules the day. In the meantime, Landmark is having an open relationship with Sony and TI.