Wednesday, October 18, 2006

Exclusive view of DFS's Perivale centre

Feast you eyes on this! Here is a look at DFS's facility for prints out in Perivale. It reminds me of the last scene in Indiana Jones, though that was achieved with false perspective canvass scenery. This is the real thing.


This gives you a glimpse of the industrial efficiency with which new prints are handled. But like I said before, the real genius is not renting a large hangar and filling it with prints, but the quality of service, physical and electronic infrastructure that no photo will do justice.


There is a rumour that Perivale was chosen because it was a sufficient distance from central London, so that if the Luftwaffe - who knew that tons and tons of highly flamable nitrate prints were stored here - bombed it, there would not be the mother of all firestorms created as a result. It survived the war undamaged.

No comments: