Award for Adlabs Cinemas

There's no nicer way to start the year than winning an award. The Golden Globes may have canceled the awards ceremony and a big fat question mark hangs over the Oscars, so I thought I'd share the good news that Adlabs cinemas bags retailer of the year award at the India Retail Summit 2007 in the Entertainment & Fun category.

I don't know what Tushar Dhingra, the COO of Adlabs Cinemas, said in his acceptance speech, but it must have been pretty sweet to beat out the likes of PVR, Cinemax and Inox, all of whom were nominated as well. Some of the reasons Adlabs won:

In the year to come, more than 20 million people are expected to watch a movie on an Adlabs screen. With 40 properties, 118 screens and counting, Adlabs Cinemas is the largest cinema chain in the country and is on its way towards redefining entertainment in India with its differentiated marketing strategy cutting across metros and non-metros. A customer service orientation has ensured that the company always remains in touch with its core consumer through pioneering initiatives like Mobile Box Office (which allows consumers to book seats and snacks online), easyticket TM (cashless transactions through mobile) and WOW (instant feedback) amongst others and living up to its promise of "never a dull moment" at an Adlabs cinema.

All that an digital cinema to come on top. But the time is still not right to discuss that yet.